Brand new branding agency

We never wanted to be (and never were!) an IT farm of technocrats, limited by project spreadsheets. Whenever it made sense, we offered added value—not just for the success of the project but also for the comfort and satisfaction of our clients.

Exactly two years ago, what we now recognize as a breaking project landed on our meeting table. The Swiss telecom operator REIST was preparing to enter the European market with its own solution for seamless corporate identity and data security management. They needed guidance on how to position their brand for future customers—and, apparently, we stood out thanks to our unique blend of technological thinking and willingness to step outside our comfort zone.

So they reached out. We took our time, called up trusted experts for whom branding (and all its adaptations) is a daily craft, and within a week, we confirmed our collaboration. Then, things moved fast: strategy, identity, naming, tone of voice, visuals, long-term communication concept—straight into execution…

If we were ever to test our capabilities and the strength of our team, we couldn’t have asked for a more enriching challenge. From the complexity of translating an exceptionally sophisticated product into a simple, digestible message to bridging the gap between creative minds and tech geniuses—two vastly different worlds—to navigating legal challenges that even seasoned marketing lawyers found daunting.

The behind-the-scenes details don’t matter (and NDAs are sacred to us). What matters is that we delivered—and, most importantly, that we genuinely enjoyed it. So much so that it felt like a waste to disband such a well-functioning team.

And that’s how BrandCore was born. The newest member of the TRIXIT family—here to support you, whether in hands-on collaboration or just a phone call away. We are not a typical advertising agency chasing flashy campaigns measured by views, likes, or the approval of festival juries. We are here for clients looking for something stronger, more durable, and ultimately more effective. Clients who need an authentic, well-crafted, and truly successful brand.

That doesn’t mean we have anything against ad agencies or industry awards. (After all, our team includes people who have worked in those agencies, led them, and even won their fair share of trophies.) But that’s not our cornerstone.

We see ourselves primarily as a council of experts—people who not only understand branding theory but master the craft. Creativity and aesthetics come later. We’re not here to create wow moments—we’re here to create aha moments. In the public space, we will always prioritize effectiveness over mere spectacle. Brand will be the core of everything we commit to.

Want to know more? Now is the perfect time! We’re just getting started, so: Our capacity is still open. 😊