Advantages of GA4 over Universal Analytics

Google Analytics is a tool that has become a must-have for many web marketers and analysts. A tool that gives us deep insight into how visitors interact with our website. In 2020, Google introduced its latest version of this tool, GA4. What are the main advantages of GA4 over traditional Universal Analytics (UA)?

1. Event-based:

Compared to the traditional session-based model, GA4 is built on events. This allows users to better track and analyze specific visitor interactions on the site.

2. Improved user tracking across devices and platforms:

GA4 offers better integration with Google BigQuery, allowing for deeper data analysis and better tracking of visitors across devices and platforms.

3. Better data management:

GA4’s new data model allows users to more easily filter and edit data, which is key for more accurate analysis.

4. Greater emphasis on privacy:

In an era of increasing emphasis on privacy and GDPR, GA4 offers more advanced data management and privacy tools.

5. Flexible reporting:

While UA had fixed reports, GA4 offers users the ability to create custom reports that best suit their needs.6. AI and predictive metrics:

GA4 uses artificial intelligence to provide predictive metrics, which can help marketers better understand future visitor behavior.7.New measurement model:Instead of traditional session-based tracking, GA4 focuses on users and their interactions. This allows us to better understand the customer journey and their interactions with the site.

GA4 is a significant step forward in web analytics. Its flexibility, depth of analysis and adaptation to current trends and market needs makes GA4 a strong player in every digital marketer’s arsenal. It’s important to get to know the tool thoroughly and use its full potential to get the best results.

author: Trixit s.r.o.